Japanese Govt. injects funds to Animation Studios

In an effort to help its local industry produce another global sensation, the Japanese government is offering financial support to cash-strapped animation houses, reports THE JAPAN TIMES.

A survey by the government-affiliated Japan External Trade Organization (JETRO) found that the anime market in the U.S. is worth $4.36 billion, which is 3.2 times the value of Japanese exports of steel products. You can see why it's important for them to keep the cash cow moo-ing.

POKEMON, as an example, has garnered an estimated 2 trillion yen ($18.5million) in sales of videos, games, character goods and related products, according to a July 2003 report released by the Ministry of Economy, Trade and Industry.

In fine tradition of the industry, many animation houses in Japan have been taken advantage of by TV stations that drum down prices (now there is a surprise ;} ), delay payment and even usurp copyrights from content creators. The Japanese government revised laws in April 2004 to help financing, education and overseas market information. As part of the new government initiative, 500 million yen ($4.6 million) will be invested into an international market to help connect local producers with buyers abroad.